Social media advertisement campaign for NFL China.
NFL and Dragon Group Asia approached us to design the NFL Game Pass promotional banner and social media content for Instragram and facebook. The banner and promotional material had to uphold the high standards and values of the NFL brand.
The interactive banner was displayed on the front page of the Smart Shanghai website. The banner was split into two parts – the top section of the advertisement was positioned at the top of the page and displayed as a traditional banner. The second section of the advertisement was hidden and only revealed when the user clicked on the top section.